Niche marketing is necessary if you want to establish your share in the market. You must select a niche and a strategy to find your target audience. This 5 Step System to Niche Marketing will help you towards long-term profits.
5 Step System to Niche Marketing
1. Identify and Understand Your Niche
You must completely understand what niche you are going after. Having some background knowledge in your niche can help you narrow down a target market. Also, by identifying a certain niche, it can help to narrow down the scope of your website as you begin.
2. Find a Target Market
In order to start niche marketing, you must understand your target audience. This requires some research on the customers you plan on selling to. For example, if I am selling women’s jewelry, I should build my content and products specifically targeted at women. Depending on the style of jewelry, I could figure out the age-range of the women I will be marketing to. This can help you decide whether or not to take on certain advertisement ventures.
3. Content & On-Page SEO
This is a very important step when it comes to niche marketing. Many first time marketers do as much as they can off the website like build backlinks, submit articles, and do social bookmarking. However, if the article or page they are linking to isn’t optimized for search engines, it might be hard to rank. On-Page SEO involves putting your keyword in your title tag, meta description, on title tags of pictures, and so forth. When you are building content, it is really important to focus on optimizing it and writing for your website visitors.
4. Submit Articles to Directories and do Guest Blogging
Submitting articles to directories can help your search engine visibility because SE’s will be able to index you faster. Also, there are some niche directories that can help you build an audience. This audience can them become interested in your website and potentially and returning member. Guest Blogging helps get your articles on some of the best websites on the internet. By offering your expertise, you will get several links back to your website helping you rank high.
5. Get Involved in Social Media
The main 3 social media websites to join are Facebook, Twitter, and Google+. If you are active on these three networks, it can help build a larger fan base. Just think about them as a free method of advertising your content. It costs nothing but time in order to be active on social media websites, and it is worth your time. Just make sure you take the time to connect with your fan base and don’t just post your content constantly.
These are the 5 Steps to Niche Marketing that I recommend you take. I am currently working on doing all of these things in order to add authority to my website. If you are missing one of these steps, you are potentially losing out on a share of the market.